^ Berger, Allen N.; Cummins, J. David; Weiss, Mary A. (October 1997). "The Coexistence of Multiple Distribution Systems for Financial Services: The Case of Property-Liability Insurance" (PDF). Journal of Business. 70 (4): 515–46. doi:10.1086/209730. Archived from the original (PDF) on 2000-09-19. (online draft Archived 2010-06-22 at the Wayback Machine)
I am Also current working toward my CFP as well and I do see some good points. However, what weaken your argument is that you need to include instances where WL is a valuable tool. Your article is bias (as Dave Ramsey is also quite bias) because it is just as easy for me to argue term life insurance is always bad. If that is the case, then no one will buy life insurance and every family will be in financial trouble. You claimed that you are a CFP, and you should know better that you have the obligation to ensure the public is given both pros and cons about all products.
If one were to buy a long dated bond with a yield of 4%, and interest rates go up, one could actually end up with a loss if bond not held to maturity. On the other hand, if one were to OVERFUND a participating Whole Life policy, the CASH VALUE IRR over 20 years would be around 4% (probably slightly above) based on current dividend scales. Yet if long term rates rise, so will the returns in the policy. As long as premiums are paid, the cash value in any given time will NEVER be less than the cash value a year earlier.
Brokers - Because a broker is solely focused on your unique needs, he or she can help with comparison-shopping, honing in on the best prices for the coverage you need. They can even advise you on how to best bundle or customize your policies in ways that agents might not be able to do (either because they are restricted in their policy offerings, or simply because they lack the insight into your specific needs).

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The commissions a life insurance agent earns selling a whole life policy is tiny compared to the ongoing commission a fee based asset manager charges to manage a portfolio. These asset managers use bonds to manage stock market volatility. A consumer who hires one of these managers is paying 1-2% annual fee’s for someone to add an asset that reduces long term stock returns and has the potential to drop 20% or more when interest rates rise. It takes 10 minutes to set an allocation and if an investor can stomach the volatility, they need to let it do its thing. More on this in a minute.
After insurance has been selected and purchased, most insurance brokers will continue to provide service to their clients. This includes advising clients on technical issues that may be helpful in the event that a client has to file a claim, helping clients decide if they should change their insurance policies or coverage, and even making sure that clients comply with their policy’s requirements.
A broker will help his or her clients identify their individual, family, business or organization liability risks. With this information, a client can make an informed decision about what type of insurance is necessary and how much insurance protection to purchase. A broker can guide clients on these decisions, and provide a range of quotes based on the client’s needs. This includes explaining the terms and conditions and benefits and exclusions for a number of competing insurance policies. Armed with this information, clients can find the most appropriate insurance purchase for their liability needs and budget. Some brokers may even be able to negotiate lower rates for their clients based on their history as an insured and the amount of insurance that they are purchasing. For example, a broker working with a company to obtain workers’ compensation insurance can first assess the type and level of coverage needed (which may be determined in part by state law). The broker can then provide a range of options from a number of insurers, and help the business pick the policy that provides the most coverage at the best price. Over time, the broker can gather and present information to the insurer to demonstrate that the company should be eligible for a lower rate, perhaps because the business’ workplace safety initiatives have lowered the number of workers’ compensation claims made against the policy. In this manner, a broker can help a client reduce its premium cost.
Good questions. The honest answer is that the only way to know what’s best is to do a review of your personal goals, the policy you have now, the whole life policy you would be changing it to, and the other options available to you. I would highly recommend seeking out a fee-only financial planner who can help you with this, and I would start by looking at the Garrett Planning Network. Their advisors all offer hourly services that would be perfect for this kind of project. NAPFA is another great network of fee-only planners.
Second, I would say that it’s debatable whether whole life insurance is actually better than a savings account or CD, in terms of a savings vehicle. You mention the guaranteed return. Well, as I mention in the post, my policy had a “4% guaranteed return”, but when I ran the numbers it only actually amounted to 0.74% event after 40 years. It was less before that. And this was from one of the top mutual life insurers in the country. Not only is that incredibly misleading (and that’s being kind), I can get a better guaranteed rate than that right now from an online savings account, even though interest rates are at an all-time low. And my online savings account doesn’t have any of the other huge drawbacks that are also mentioned in the article. 

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Matt; Thank you for the thought provoking information you have taken the time to post here. My question: I am 66 and my wife 54. We got a whole life policy several years ago. We wanted insurance that would extend into our 70’s and 80’s (if we are so blessed), because we experienced how end of life costs for elderly parents can add up and be a possible burden to the children. we also want the surviving spouse to be assured of not being cleaned out financially. When I looked at the numbers; Cash value plus death benefit plus a long-term care rider, it seems to be a pretty good return, after all, we know for sure that we will die. I am not aware of term insurance policies for people much past the age of 70 for $200,000 or more. Am I looking in the wrong places or is my think askew?
Shoes are great but if the statement is “size six shoes are great” makes the question more difficult to answer. If you were born with size six feet then size six shoes could be excellent for you. If you’re a size 13 – then, maybe not so much. See? The answer is subject to your personal needs/requirements. Same is true with whole life insurance. Next time you’re pondering the subject ask yourself what should a grandfather do if he wants to insure his grandchild has something from him when his children are irresponsible and will most likely either outright steal the grandchild’s inheritance or just blow through it if they could? Or understand that the family has a history of illness and by purchasing the policy at an early stage the baby will be abler to get life permanent insurance. But to do what I ask requires real thought, not someone shooting from the hip.
I imagine that any level of whole life insurance would require a significant percentage of your income just to pay the premiums, and while your intent is obviously incredibly good I hate to think about the struggle that could cause along the way. Even putting that premium into a savings account instead would put you in a much stronger financial position today, giving you more room to weather the ups and downs and provide a more stable life for both you and your son. Because remember that in order for your whole life insurance to last as long as you live, you need to be able to continue paying the premiums no matter what. If a temporary setback makes that impossible, you could be left without savings and without a policy to pass on, whereas money in the bank would help you get through it. I honestly think that having that savings, particularly when your income is low, is much more valuable than having a whole life insurance policy.
Auto insurance isn’t only great protection for your vehicle, it’s also the law. All states require some degree of insurance for your vehicle to protect you and other motorists. Coverage requirements will vary based on your financial responsibility for your car and your state’s requirements. Some states even require you to have liability insurance before you even get a license.

4 If your rental car were damaged in a covered loss, this coverage would provide additional protection under your policy’s Physical Damage Coverage (subject to deductible). We would pay the expenses to the rental agency for: loss of use (the rental agency’s loss of rental income); reasonable fees and charges (e.g., storage fees incurred by the rental agency); and loss of market value of the damaged rental.   Not available in NC.


5The monthly rate shown is for Preferred Elite based on a Male, age 37. Whole Life Advantage® is a whole life insurance policy issued by Allstate Life Insurance Company, 3075 Sanders Rd, Northbrook IL 60062. Whole Life Advantage is available in most states with series LU11040 or form ICC12A1. In New York, issued by Allstate Life Insurance Company of New York, Hauppauge, NY, and is available with contract NYLU796.
Question Matt, what are your credentials? On the subject of finance and securities, do you hold any of the licenses I mentioned in my response earlier? Are you in the industry, or were you just sold by an agent and didn’t know what you were buying and now you are having buyers remorse looking at an illustration that was shown to you and figuring how you may have gotten a little less than you bargained for by using a calculator? Because dealing with some of our top clients who are in a tax bracket that you nor I will ever see, they are happy with the level of service we provide and the products we offer, maybe you just had a bad agent that needed to close a deal before the month’ s end and made you a customer and it was very transactional as opposed to assessing your need and making you a client. If you couldn’t afford the policy he should have given you a term policy that you could later convert. People with the money prefer not to “rent” as in a term policy, and people that can afford it get permanent insurance. Some people want their wealth to be managed properly and leave a legacy behind for future generations, that is done through life insurance and the other products we offer.
Between 7/1/15 and 9/30/15, the average estimated savings off MSRP presented by TrueCar Certified Dealers to users of TrueCar powered websites, based on users who configured virtual vehicles and who TrueCar identified as purchasing a new vehicle of the same make and model listed on the certificate from a Certified Dealer as of 10/31/2015, was $3,279. Your actual savings may vary based on multiple factors including the vehicle you select, region, dealer, and applicable vehicle specific manufacturer incentives which are subject to change.  The Farmers Car Shopping Service website is owned and operated by TrueCar, which is not affiliated with any of the companies comprising the Farmers Insurance Group of Companies.

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